Celebrity Accounts

Celebrity accounts on twitter are very beneficial and can help in regards to the promotion of businesses as the large following they have will view anything that they post and more than likely reiterate the post on to their page spreading awareness and gaining custom. The posts by celebrity users attracts people to the site, increasing opportunity for advertising. This method of advertisement has been proven to be extremely widespread and popular throughout Twitter and other social media platforms like Instagram. The vast amount of followers that celebrities have on their twitter pages is something that is used to their advantage for a variety of positive outcomes. However, these accounts can also be extremely controversial and critical through what they post online. This ultimately leads to ‘twitter wars’ and sometimes ‘twitter storms’. Katie Hopkins- a television personality and newspaper columnist- is a vital example of a celebrity who creates controversy constantly online through the use of her twitter page. She posts extremely controversial opinions on topics within popular culture and mainstream news, which evidently results in a mass amount of criticism and negative feedback. Controversial topics regarding religion are among the harsh statements she makes which creates a large outburst of debates.

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Above are two examples of the shocking and controversial tweets Katie Hopkins has posted in the past.